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Maul to mall personalisation

Maul to mall personalisation

Blog posts   •   Nov 10, 2014 14:00 GMT

The worlds of rugby and fashion rarely collide, except in the minds of commentators warning of 'handbags at dawn' after a bust-up in the line-out or maul. Yet, in the last few weeks England Rugby 2015, organiser of the Rugby World Cup 2015, and fashion brand Burberry have revealed a shared commitment to personalised marketing.