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Sometimes A Letter Says It All

Sometimes A Letter Says It All

Blog posts   •   Apr 12, 2017 14:30 BST

It's been a while since there has been such an important, infamous, famous and talked about letter as the one penned by Theresa May and hand delivered to Donald Tusk, President of the European Council, by Britain’s top man in Brussels, Sir Tim Barrow, on the 29th March 2017.

How to Handle and Measure Direct Mail Response

How to Handle and Measure Direct Mail Response

Blog posts   •   Jan 31, 2017 11:30 GMT

Direct mail is the perfect communications tool for raising awareness of your business, promoting your products, services and special offers and building customer relationships. In this blog series we’ve explored how to plan, budget and get the data for your direct mail campaign and how to manage the creative, production and postage.

How to Create, Produce and Post your Direct Mail

How to Create, Produce and Post your Direct Mail

Blog posts   •   Jan 25, 2017 14:30 GMT

Direct mail is the perfect communications tool for raising awareness of your business, promoting your products, services and special offers and building customer relationships. In the first blog in this series on how to create effective direct mail campaigns we covered the first three stages of planning, budgeting and data. Here, we look at creative, production and postage.

How to Create Effective Direct Mail Campaigns

How to Create Effective Direct Mail Campaigns

Blog posts   •   Jan 19, 2017 11:00 GMT

Direct mail is the perfect communications tool for raising awareness of your business, promoting your products, services and special offers and building customer relationships.

How the way we respond to mail changes through our lives

How the way we respond to mail changes through our lives

Blog posts   •   Aug 25, 2016 11:45 BST

In the first of this blog series examining the study we looked at the influence of technology on attitudes and behaviour towards physical mail, in this concluding blog, we take a look at the similarities and differences between life stage groups in responses to and actions taken as a result of receiving mail.

“Any post?” – In the digital age we all still like mail

“Any post?” – In the digital age we all still like mail

Blog posts   •   Aug 23, 2016 12:09 BST

Physical mail is still an important channel for reaching current and potential customers but it’s important to get it right. An interesting recent study from the Royal Mail looks at how attitudes to mail compare across seven key life stages, from ‘fledglings’ – adults living at home – right through family stages to ‘older retirees’.

Face-to-face trumps email for customer communications

Face-to-face trumps email for customer communications

Blog posts   •   Aug 16, 2016 11:30 BST

When talking face-to-face isn't possible, email comes out on top as the preferred means of communication for small businesses in the UK.

Franking: miles better for productivity

Franking: miles better for productivity

Blog posts   •   Jul 07, 2016 14:30 BST

UK office workers walk more than 5 kilometres to and from the office franking machine every year. But that's nothing compared to the distance covered – and time wasted – by users of stamps.

Save time, cut costs and improve the presentation of your mailings

Save time, cut costs and improve the presentation of your mailings

Blog posts   •   Jul 05, 2016 14:43 BST

You'll be surprised how much difference a Folder Inserter and Output Management Software could make to your business. As well as automating tedious manual tasks you can effortlessly improve the accuracy and professionalism of your mailings.

How to stop good paper from turning bad

How to stop good paper from turning bad

Blog posts   •   Jun 09, 2016 09:27 BST

New research by Canon Europe1 highlights one of the surprising aspects of the modern workplace, the enduring appeal of paper. In an international survey of 1,000 business people, 57% of office workers said they print more documents today than they did three years ago and more than three quarters (78%) of decision-makers described document printing as essential or very important to their business

Neopost help businesses grow

Neopost help businesses grow

Blog posts   •   Jan 06, 2016 12:44 GMT

Neopost’s wide range of equipment and software can help businesses win new customers and sell more to existing customers through: • Professional presentation and brand image • Reliable and accurate communications that boost customer satisfaction • Personalised communications that ensure the right message reaches the right person through the right media

 Give the people what they want – how and when you want them to have it!

Give the people what they want – how and when you want them to have it!

Blog posts   •   Jun 02, 2015 10:15 BST

How well do you know your customers? In an age of greater choice and declining brand loyalty, customer knowledge is rightly seen as fundamental to business success. Understanding what your customers want is the keystone of good customer service.

Opening doors to business with our FREE Guide to Effective Direct Marketing

Opening doors to business with our FREE Guide to Effective Direct Marketing

Blog posts   •   Nov 24, 2014 10:26 GMT

Direct mail works – and with the help of Royal Mail and Neopost many businesses are now able to develop and implement really effective direct mail campaigns. Now Neopost has created a really useful FREE guide to effective Direct Marketing. The guide is packed full of great practical tips to help businesses make the most of this really powerful marketing tool.

Share a Coke gets even more personal in 2014

Share a Coke gets even more personal in 2014

Blog posts   •   Sep 29, 2014 14:40 BST

Coke has launched its new “Share a Coke” campaign in July 2014. They have built on the success of their 2013 campaign with some new and exciting elements by using developments in technology to make their advertising more personalised.

Diversify and prosper

Diversify and prosper

Blog posts   •   Jun 26, 2014 16:00 BST

Mail and fulfilment services are an obvious next step for print providers, and one that anyone can make with the help of Neopost.

Managing the transition to multi-channel customer communications

Managing the transition to multi-channel customer communications

Blog posts   •   Jun 04, 2014 12:12 BST

Most people know Neopost for its extensive range of mailing equipment, from franking machines to folder-inserters. Mailing equipment is only part of what Neopost does. It supplies postal operators with advanced parcel management solutions and has expanded its areas of expertise to include data accuracy, address management, digital communications and document management services.

Understanding Mailmark™ with Neopost

Understanding Mailmark™ with Neopost

Blog posts   •   Apr 17, 2014 10:11 BST

This April sees the launch of Mailmark™, Royal Mail’s new generation of intelligent franking. Here at Neopost, we have everything in place to ensure your business is able to make the most of its new, cost-effective benefits.

How to plan a successful direct mail campaign

How to plan a successful direct mail campaign

Blog posts   •   Sep 05, 2013 10:06 BST

As one of the nation’s most effective marketing channels, the benefits that direct mail can bring to businesses of all sizes is vast. Whether you’re looking to tailor a reactivation campaign with a colourful postcard or offer a promotional coupon to help boost new business, direct mail offers the ability to add creativity and innovation to your marketing messages.

6 Steps to Success with Direct Mail

6 Steps to Success with Direct Mail

Blog posts   •   Aug 30, 2013 09:34 BST

Direct mail marketing has the potential to deliver significant ROI for your business, but if you’re unsure where to start, we’re here to help with step by step guidance.