Blog posts • Nov 10, 2014 14:00 GMT
The worlds of rugby and fashion rarely collide, except in the minds of commentators warning of 'handbags at dawn' after a bust-up in the line-out or maul. Yet, in the last few weeks England Rugby 2015, organiser of the Rugby World Cup 2015, and fashion brand Burberry have revealed a shared commitment to personalised marketing.
Blog posts • Sep 29, 2014 14:40 BST
Coke has launched its new “Share a Coke” campaign in July 2014. They have built on the success of their 2013 campaign with some new and exciting elements by using developments in technology to make their advertising more personalised.