Blog posts • Aug 25, 2016 11:45 BST
In the first of this blog series examining the study we looked at the influence of technology on attitudes and behaviour towards physical mail, in this concluding blog, we take a look at the similarities and differences between life stage groups in responses to and actions taken as a result of receiving mail.
Blog posts • Aug 23, 2016 12:09 BST
Physical mail is still an important channel for reaching current and potential customers but it’s important to get it right. An interesting recent study from the Royal Mail looks at how attitudes to mail compare across seven key life stages, from ‘fledglings’ – adults living at home – right through family stages to ‘older retirees’.