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Translating great customer experience into real brand value

Blog post   •   Jun 06, 2016 15:41 BST

Translating great customer experience into real brand value

Join our webinar hosted by the Direct Marketing Association to find out how excellent CX (customer experience) translates into sustainable brand value.

Making your CX better is a brilliant idea. Steve Jobs based his company around it - putting it right at the centre of the business.

"You've got to start with the customer experience and work back toward the technology - not the other way around," he said.

When Gartner research shows that out of every 26 unhappy customers, only one complains and the rest shop elsewhere, we see why superb CX is essential to business success.

Alastair Cole, chief innovation officer at Partners Andrews Aldridge, chairs the session, alongside Neopost’s marketing manager Antony Paul, who has worked in senior sales and marketing roles for more than 20 years.

In this webinar you will learn:

  • Best practice on Customer Communication Management
  • Insights from the design and implementation of Neopost's
  • GMC Inspire
  • The challenges to creating superb customer experience
  • How to overcome these challenges
  • Delivering the right message to the right person at the right time is just the beginning.

    This free webinar takes place on Wednesday, 8th June between 15.00 and 16.00.

    To sign up visit

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