Neopost’s marketing manager Antony Paul will explain the different options of blending old and new media to maximise message and impact, both in the in B2B and B2C market.
The webinar will cover:-
- The four Cs of effective customer communication: clarity, context, choice and consistency
- Blending different media to produce the Transpromo
- White space management, and integrating analytics to produce bespoke messages
- Taking digital offline
- The right message at the right time, and to the right audience.