Tag / Customer Communications
Blog posts • Dec 13, 2017 14:40 GMT
You only get one chance to make a great first impression and as almost half (48 per cent) of people retain direct mail for future reference, it’s key to get both the creative and the message right. Once you have the target data in hand, it’s time to think about the message.
Blog posts • Jul 19, 2017 11:00 BST
A large proportion of UK businesses prefer to manage their outgoing mail themselves, rather than outsource this activity to a third party provider. This tends to work well when companies are small but as they grow, the demands on communications increase accordingly.
Blog posts • May 11, 2017 11:30 BST
Buyers Laboratory recently tested Neopost’s OMS-500 version 6 and found it easy-to use to help businesses get their communications correctly to the right recipient quickly. BLI (recently rebranded as Keypoint Intelligence) is a well-known and well-regarded test laboratory which specialises in document imaging equipment and software.
Blog posts • Mar 14, 2017 16:46 GMT
Here at Neopost we’re always looking for creative ways to help our customers streamline their communication processes. A prime example of this is our work with Castelan Group, which provides product warranties and handles claims for a number of well-known UK brands, including Argos and Furniture Village.
Blog posts • Mar 10, 2017 14:30 GMT
It would seem that across the pond a certain “New Administration" is still coming to grips with how to communicate its message to its given audience and indeed how to control the information it puts out. It's not an easy thing to get right.
Blog posts • Jan 31, 2017 11:30 GMT
Direct mail is the perfect communications tool for raising awareness of your business, promoting your products, services and special offers and building customer relationships. In this blog series we’ve explored how to plan, budget and get the data for your direct mail campaign and how to manage the creative, production and postage.
Blog posts • Jan 04, 2017 14:59 GMT
To produce your multi-channel communications strategy you must first understand the role and importance of the available channels. Once you have this, you can effectively construct and implement your programme. To help you do this, in this concluding blog in the series, we look at how to plan multi-channel communications and the tools you need.
Blog posts • Dec 20, 2016 11:36 GMT
For many organisations, compliance is simply viewed as a necessary bolt-on. A cumbersome process that is tackled at the end of the project and a common cause of frayed tempers. However, it is possible to turn compliance into a source of competitive advantage; but to do this, it needs to be included in business processes from the beginning.
Blog posts • Dec 15, 2016 15:29 GMT
A multi-channel communications strategy relies on the effective use of data. Customer information and the insight gained from it through good data management feeds your communications channels to inform each and every customer interaction. Our earlier blogs in this series have explored why multi-channel communication is important and the critical role of data.
Blog posts • Dec 14, 2016 16:20 GMT
Digital communications has changed the way we keep in touch in our business and personal lives but when it comes to Christmas greetings, traditional mail is still the best. According to Royal Mail research, 72 percent of people who celebrate Christmas prefer receiving a traditional card to getting a festive message via text or social media.
Blog posts • Nov 09, 2016 14:30 GMT
A Multi-channel communications strategy takes a customer view of your business’ communication. It gives customers choice over how they wish to interact with you and aims to deliver the best possible experience through print, email, online and mobile. In this the first in a four part blog series on multi-channel communication we take a look at why it’s important to your customers and your business.
Blog posts • Nov 03, 2016 14:37 GMT
Compliance is a critical function that usually goes unnoticed. It happens in the background, only getting attention when something has gone wrong. Yet, regulatory compliance is a growing area of risk for companies, particularly those operating in the financial services industry which face an ever-changing web of stringent laws.
Blog posts • Oct 26, 2016 11:30 BST
On Thursday 3rd November, we will be attending and speaking at Socitm Scotland 2016, Edinburgh. The annual conference focuses on Scotland’s digital future, bringing together leading companies and experts to discuss how technology will continue to shape our professional and personal lives.
Blog posts • Oct 11, 2016 14:30 BST
Customer satisfaction is a key success factor for any business. It ensures customers enjoy their experience and are inspired to return. As such, we place a great emphasis on satisfying customers – it’s one of the key principles underpinning our business.
Blog posts • Sep 28, 2016 11:50 BST
Customer onboarding – the process of taking a customer from interest in your product or service to being up and running – needs to be as smooth as possible. This is your business’ opportunity to establish a customer relationship that will hopefully last and be profitable.
Blog posts • Sep 05, 2016 14:26 BST
In survey after survey, it is cited as the key strategic focus/challenge of our times, ahead of critical factors such as regulation and customer knowledge. Less surprising than this new-found urgency is why it has taken so long for organisations to appreciate the benefits that digitisation brings – and the dangers of ignoring its possibilities.
Blog posts • Sep 02, 2016 10:46 BST
This summer has offered a never-ending feast of sport, from the cold cricket pitches of the north of England to the shiny football stadiums of France, from the rugby pitches of Australia to the green grass of Wimbledon and of course the Olympics. As ever, it is this summer's moments of individual brilliance and breath-taking athleticism that will live longest in the memory.