Tag / Direct Mail
Blog posts • Dec 13, 2017 14:40 GMT
You only get one chance to make a great first impression and as almost half (48 per cent) of people retain direct mail for future reference, it’s key to get both the creative and the message right. Once you have the target data in hand, it’s time to think about the message.
Blog posts • Apr 12, 2017 14:30 BST
It's been a while since there has been such an important, infamous, famous and talked about letter as the one penned by Theresa May and hand delivered to Donald Tusk, President of the European Council, by Britain’s top man in Brussels, Sir Tim Barrow, on the 29th March 2017.
Blog posts • Jan 31, 2017 11:30 GMT
Direct mail is the perfect communications tool for raising awareness of your business, promoting your products, services and special offers and building customer relationships. In this blog series we’ve explored how to plan, budget and get the data for your direct mail campaign and how to manage the creative, production and postage.
Blog posts • Jan 25, 2017 14:30 GMT
Direct mail is the perfect communications tool for raising awareness of your business, promoting your products, services and special offers and building customer relationships. In the first blog in this series on how to create effective direct mail campaigns we covered the first three stages of planning, budgeting and data. Here, we look at creative, production and postage.
Blog posts • Aug 25, 2016 11:45 BST
In the first of this blog series examining the study we looked at the influence of technology on attitudes and behaviour towards physical mail, in this concluding blog, we take a look at the similarities and differences between life stage groups in responses to and actions taken as a result of receiving mail.
Blog posts • Aug 23, 2016 12:09 BST
Physical mail is still an important channel for reaching current and potential customers but it’s important to get it right. An interesting recent study from the Royal Mail looks at how attitudes to mail compare across seven key life stages, from ‘fledglings’ – adults living at home – right through family stages to ‘older retirees’.
Blog posts • Aug 16, 2016 11:30 BST
When talking face-to-face isn't possible, email comes out on top as the preferred means of communication for small businesses in the UK.
Blog posts • Jul 05, 2016 14:43 BST
You'll be surprised how much difference a Folder Inserter and Output Management Software could make to your business. As well as automating tedious manual tasks you can effortlessly improve the accuracy and professionalism of your mailings.
Blog posts • Jun 09, 2016 09:27 BST
New research by Canon Europe1 highlights one of the surprising aspects of the modern workplace, the enduring appeal of paper. In an international survey of 1,000 business people, 57% of office workers said they print more documents today than they did three years ago and more than three quarters (78%) of decision-makers described document printing as essential or very important to their business
Blog posts • Jan 06, 2016 12:44 GMT
Neopost’s wide range of equipment and software can help businesses win new customers and sell more to existing customers through: • Professional presentation and brand image • Reliable and accurate communications that boost customer satisfaction • Personalised communications that ensure the right message reaches the right person through the right media
News • Sep 22, 2015 12:29 BST
Neopost, the UK’s leading provider of mailing equipment and software, has announced that it is a partner of, and will be exhibiting at, London Calling 2015. Held on November 3rd – 4th at Sunbeam Studios, North Kensington, the Duplo organised show will once again bring together leading experts and companies from the print and communication industry.
Blog posts • Jun 02, 2015 10:15 BST
How well do you know your customers? In an age of greater choice and declining brand loyalty, customer knowledge is rightly seen as fundamental to business success. Understanding what your customers want is the keystone of good customer service.
Press Releases • Mar 17, 2015 14:39 GMT
Neopost Limited, Europe’s leading supplier of mailing solutions, has produced a new white paper explaining how businesses can save money on their transactional and marketing communications. Cutting the Cost of Customer Communications – A Neopost White Paper covers both digital and postal communications and is divided into half a dozen chapters, each focusing on a different area of expenditure.
Press Releases • Feb 11, 2015 15:05 GMT
Royal Mail has launched a first major advertising campaign for its direct marketing services facility MarketReach. Royal Mail is looking to encourage companies to use both direct mail and email to communicate with their customers.
Blog posts • Nov 24, 2014 10:26 GMT
Direct mail works – and with the help of Royal Mail and Neopost many businesses are now able to develop and implement really effective direct mail campaigns. Now Neopost has created a really useful FREE guide to effective Direct Marketing. The guide is packed full of great practical tips to help businesses make the most of this really powerful marketing tool.
Blog posts • Sep 29, 2014 14:40 BST
Coke has launched its new “Share a Coke” campaign in July 2014. They have built on the success of their 2013 campaign with some new and exciting elements by using developments in technology to make their advertising more personalised.
Press Releases • Sep 02, 2014 11:00 BST
Neopost, a leading solutions provider in the postal and related digital communications industry, has supplied Animal Healthcare with a Neopost DS-85 folder-inserter.
News • Aug 06, 2014 16:19 BST
Neopost, a leading mailing solutions provider, is again maintaining Neopost mailing equipment for Primary Care Support Service (PCSS). Neopost had previously lost the maintenance contract to a third-party supplier based on price, but the experience proved to be a false economy for PCSS which suffered extended periods of downtime with their Neopost folder-inserter systems.