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Reasons why businesses need to maintain accurate customer data

Reasons why businesses need to maintain accurate customer data

Blog posts   •   Jun 29, 2017 15:53 BST

According to Harvard Business Review, data is the next big thing in content marketing. Furthermore, industry analysts Gartner cite real-time analytics as the biggest area of IT differentiation, and a recent report revealed that 78 per cent of executives believe that data will solve top organisational challenges.

The road to business growth

The road to business growth

Blog posts   •   Dec 09, 2015 11:00 GMT

Organisations are constantly trying to establish themselves in competitive markets, however a continued reliance on manual processes often prevents them from reaching their true potential. Everything from data entry and processing, to customer communication and archiving, can become a huge drain on a company’s limited resources when not tackled with a modern, digital approach.

Maul to mall personalisation

Maul to mall personalisation

Blog posts   •   Nov 10, 2014 14:00 GMT

The worlds of rugby and fashion rarely collide, except in the minds of commentators warning of 'handbags at dawn' after a bust-up in the line-out or maul. Yet, in the last few weeks England Rugby 2015, organiser of the Rugby World Cup 2015, and fashion brand Burberry have revealed a shared commitment to personalised marketing.

How to plan a successful direct mail campaign

How to plan a successful direct mail campaign

Blog posts   •   Sep 05, 2013 10:06 BST

As one of the nation’s most effective marketing channels, the benefits that direct mail can bring to businesses of all sizes is vast. Whether you’re looking to tailor a reactivation campaign with a colourful postcard or offer a promotional coupon to help boost new business, direct mail offers the ability to add creativity and innovation to your marketing messages.