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How to increase the effectiveness of customer communications

How to increase the effectiveness of customer communications

News   •   Jul 24, 2013 10:28 BST

Today, businesses can take advantage of a wide range of hardware and software solutions to meet customers' demands for fast, reliable, relevant, secure, eyecatching and personalised communications.

Blog posts 2 hits

Reasons why businesses need to maintain accurate customer data

Reasons why businesses need to maintain accurate customer data

Blog posts   •   Jun 29, 2017 15:53 BST

According to Harvard Business Review, data is the next big thing in content marketing. Furthermore, industry analysts Gartner cite real-time analytics as the biggest area of IT differentiation, and a recent report revealed that 78 per cent of executives believe that data will solve top organisational challenges.

How to plan a successful direct mail campaign

How to plan a successful direct mail campaign

Blog posts   •   Sep 05, 2013 10:06 BST

As one of the nation’s most effective marketing channels, the benefits that direct mail can bring to businesses of all sizes is vast. Whether you’re looking to tailor a reactivation campaign with a colourful postcard or offer a promotional coupon to help boost new business, direct mail offers the ability to add creativity and innovation to your marketing messages.